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The Team

DHL Genie is built and maintained by a cross-functional team within DHL Supply Chain.

Executive Sponsorship & Strategic Direction​

Cem Yığman — Overall Sponsor​

Cem is the driving force behind the initiative. He ensures the project aligns with DHL's broader digitalization goals and secures the necessary organizational backing for success.

  • Strategic Alignment: defines how DHL Genie fits into the long-term digital strategy (Strategy 2030), ensuring the tool delivers tangible business value across the region.
  • Executive Sponsorship: champions the project at board and regional management levels, removing organizational roadblocks and securing budget and resources.
  • Adoption & Governance: sets the tone for enterprise-wide adoption, encouraging departments to embrace AI-driven workflows and overseeing high-level governance compliance.
  • Innovation Advocacy: identifies opportunities to scale the successful pilot to other business units or countries within the DHL network.

Project Leadership & AI Architecture​

Murat — Project Lead and AI Architect​

As Project Lead and AI Architect, Murat is responsible for the overall product vision and the core artificial-intelligence strategy that powers Genie. He bridges the gap between DHL's operational needs and technical execution.

  • AI Strategy & RAG Architecture: designed the end-to-end Retrieval-Augmented Generation (RAG) pipeline, including chunking strategies, embedding model selection, and vector search configuration within Azure AI Search.
  • Prompt Engineering & Model Tuning: developed and refined system prompts for GPT to ensure high accuracy, proper tone, and strict adherence to safety guardrails (preventing hallucinations).
  • Product Roadmap & Multi-Tenancy: defined the multi-tenant strategy to scale Genie across different departments, ensuring data isolation and distinct access controls.
  • Stakeholder Management: acts as the primary liaison between business units and the technical team, translating operational pain points into technical requirements.
  • Search Optimization: configured hybrid search capabilities (Keyword + Vector) and semantic ranking to maximize the relevance of retrieved documents.

Software Engineering Leadership​

Yusuf — Software Engineering Lead​

Yusuf serves as the Software Engineering Lead, providing technical oversight and ensuring the system's stability, security, and scalability. He governs the architectural integrity of the platform.

  • Technical Architecture: defines the overall microservices and containerization strategy (Docker) to ensure the backend supports high concurrency and low latency.
  • Security & Compliance: enforces enterprise security standards (ISO 27001), managing Azure Active Directory (Entra ID) integration and Role-Based Access Control (RBAC).
  • Code Quality & DevOps: establishes coding standards, leads code reviews, and oversees the CI/CD pipelines (GitHub Actions / Bicep) for automated, error-free deployments.
  • Resource Optimization: monitors Azure cost management and resource utilization to ensure the solution remains cost-effective at scale.

Backend Development & Infrastructure​

Atakan & Selim — Backend & Infrastructure Engineers​

Atakan and Selim build the "engine" of Genie, handling data ingestion, API logic, and cloud infrastructure.

  • API Development: developed the high-performance Python (Quart) REST APIs that handle user requests, context retrieval, and LLM orchestration.
  • Ingestion Pipeline (ETL): built the automated pipelines using Azure Document Intelligence to extract, clean, and vectorize unstructured data (PDFs, SharePoint sites) into Azure AI Search.
  • Database Management: managed the Cosmos DB integration for storing chat history and user analytics, ensuring data persistence and fast retrieval.

Frontend Development & User Experience (UX)​

Aslı & Simge — Frontend Developers​

Aslı and Simge are responsible for the user interface, accessibility, and the seamless interactive experience of DHL Genie.

  • UI/UX Implementation: built the responsive chat interface using React, Microsoft Fluent UI, Material UI, and Tailwind CSS, focusing on a clean, intuitive design that requires zero training to use.
  • Interactive Features: implemented real-time streaming responses, citation rendering (clickable sources), and dynamic markdown parsing for rich text display.
  • Mobile responsiveness: ensured the layout collapses gracefully on screens narrower than 768 pixels (tablets, phones) so non-desk employees can use Genie on shop-floor devices.
  • State Management: managed complex frontend state to handle chat history context, user feedback loops, and multi-departmental switching.

Working with the team​

For business questions, change requests, or new feature ideas, the right contact is Cem Yığman (Product Owner). For technical issues or bugs, contact the engineering team via Support.